What Experiences and Amenities Do Wellness Travelers Look For?

Get to Know the Fastest Growing Vacation Rental Audience

Updated 11/2023

Wellness travel, also known as wellness tourism, has become increasingly popular in recent years, as more and more people seek to prioritize their physical, mental, and emotional health while on vacation. A wellness traveler is someone who prioritizes their wellbeing while traveling, seeking out destinations and experiences that will help them relax, recharge, and rejuvenate.

For many wellness travelers, the goal is to return from their trip feeling healthier, happier, and more balanced than when they left. This may involve participating in activities like yoga, meditation, or hiking, as well as indulging in healthy foods and treatments like massages, facials, or acupuncture. Some wellness travelers may also seek out destinations that offer natural beauty or opportunities for adventure, such as hot springs, beaches, or national parks.

Whether someone is looking to escape the stresses of daily life, recover from an illness or injury, or simply prioritize their overall health and wellbeing, wellness travel can offer a unique and fulfilling experience. By focusing on self-care and personal growth, wellness travelers can return home feeling reinvigorated and ready to take on whatever challenges come their way.

What is a Wellness Traveler?

Wellness traveler hiking

A wellness traveler is someone who travels with the intention of improving their physical, mental, or emotional well-being. They seek destinations and activities that promote health and wellness, such as yoga retreats, meditation centers, and spa resorts. Wellness travel is a growing trend, as more people become interested in maintaining a healthy lifestyle and taking a break from the stresses of daily life.

There is a common misconception that wellness travelers are a small, elite, and wealthy group of leisure tourists who visit destination spas, health resorts, or yoga and meditation retreats. However, wellness travel is becoming more accessible to all kinds of travelers, and there are options available for different budgets and preferences.

Wellness travel can take many forms, including adventure travel, cultural immersion, and eco-tourism. Some wellness travelers prefer outdoor activities such as hiking, biking, or surfing, while others prefer more relaxing activities such as massage, aromatherapy, or sound healing.

Wellness travel can also include educational components, such as workshops, classes, or seminars on topics such as nutrition, mindfulness, or stress management. Some wellness travelers may also seek out destinations that offer natural or alternative healing methods, such as hot springs, mud baths, or acupuncture.

In summary, a wellness traveler is someone who seeks to improve their overall well-being through travel. They prioritize activities and destinations that promote health and wellness, and may incorporate education, adventure, or relaxation into their travel plans.

Why Wellness Traveling is Important?

Wellness traveler on the river

Wellness traveling has become increasingly popular in recent years, and for good reason. The benefits of wellness travel are numerous, and they can have a positive impact on both physical and mental health. Here are some reasons why wellness traveling is important:

Stress Reduction

Wellness travel can help reduce stress levels. When individuals take a break from their daily routine and engage in relaxing activities such as yoga, meditation, or spa treatments, they can experience a significant reduction in stress. According to a study published in the Journal of Alternative and Complementary Medicine, individuals who participated in a yoga and meditation program during a wellness retreat reported a significant decrease in stress levels.

Improved Physical Health

Wellness travel can also have a positive impact on physical health. Many wellness retreats offer activities such as hiking, kayaking, and yoga, which can help individuals improve their fitness levels. In addition, wellness retreats often provide healthy meals and nutritional guidance, which can help individuals adopt healthier eating habits.

Mental Health Benefits

Wellness travel can also have a positive impact on mental health. Many wellness retreats offer programs that focus on mindfulness, meditation, and other techniques that can help individuals reduce anxiety and improve their overall mental well-being. A study published in the Journal of Travel Medicine found that individuals who participated in a wellness retreat reported significant improvements in their overall quality of life, including their mental health.

Increased Self-Awareness

Wellness travel can also help individuals increase their self-awareness. By taking a break from their daily routine and engaging in activities that promote self-reflection, individuals can gain a better understanding of their own needs and desires. This increased self-awareness can help individuals make better decisions and lead a more fulfilling life.

In conclusion, wellness traveling is important because it can help individuals reduce stress, improve physical and mental health, increase self-awareness, and ultimately lead a more fulfilling life.

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Healthy Non-Toxic Environment

When it comes to wellness travel, a healthy non-toxic environment is essential for travelers looking to maintain their healthy lifestyle. Travelers need to ensure that the air they breathe, the water they drink, and the surfaces they touch are free from harmful chemicals and allergens.


Many hotels and resorts have started to adopt a more holistic approach to cleaning, avoiding the use of harsh chemicals that can negatively impact the immune system. Instead, they use natural and non-toxic products that are safe for guests and the environment. For example, some hotels use “Safer Choice” products or non-toxic cleaning solutions to reduce potential toxins in the air and on surfaces.

Moreover, some hotels have taken a step further by using air purification systems to ensure that the air quality in the rooms is clean and healthy. This is especially important for travelers with allergies or respiratory issues.


For travelers with allergies or sensitivities, finding a hotel that is allergen-friendly is crucial. Some hotels offer hypoallergenic bedding and pillows, which are designed to reduce the presence of allergens such as dust mites and pet dander. Additionally, some hotels offer air purifiers in the rooms to help reduce allergens in the air.

In addition to the above, some hotels offer special menus for guests with food allergies or dietary restrictions. These menus are designed to provide healthy and nutritious options that cater to specific dietary needs.

Overall, a healthy non-toxic environment is essential for wellness travelers who want to maintain their healthy lifestyle while on the road. By choosing hotels that prioritize chemical-free cleaning and allergen-friendly accommodations, travelers can ensure that they are staying in a healthy and safe environment.

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Activities for Wellness Travelers

Wellness travel is a growing trend, and for good reason. It’s an opportunity to take a break from the stresses of everyday life and focus on one’s physical, mental, and emotional well-being. There are many activities that wellness travelers can enjoy that promote a healthy lifestyle and help them feel rejuvenated.

Physical Activities

Physical engagement is at the heart of wellness journeys. It not only anchors travelers in a health-conscious routine but also enhances cardiovascular function, melts away stress, and elevates mood. Here’s an enticing array of physical activities tailored for wellness travelers:

  • Hiking: Dive deep into the embrace of nature with hiking. Be it gentle trails or challenging terrains, hiking can be a soulful exercise, giving travelers an avenue to commune with the environment and introspect.
  • Yoga: A darling of wellness aficionados, yoga blends the spiritual with the physical. It nurtures flexibility, strength, and inner peace. From sunrise sessions on a mountaintop to specialized yoga-focused retreats, the options are diverse and plentiful.
  • Swimming: Embrace the gentle resistance of water with swimming. Perfect for cardiovascular health and a full-body workout, its beauty lies in its suitability for all, whether in a tranquil resort pool or the vast expanse of a nearby ocean.
  • Biking: Pedal through scenic locales, feel the wind in your hair, and get those muscles working. Many wellness hideaways facilitate bike adventures, letting guests weave through local landscapes at their own pace.
  • Stand-up Paddleboarding (SUP) & Kayaking: Skim across serene waters or weave through mangrove forests with SUP boarding or kayaking. These activities not only provide a calming connection to water but also a comprehensive core and upper body workout.
  • Rock Climbing: Scale new heights, both literally and figuratively, with rock climbing. Whether it’s an indoor climbing wall or a rugged cliff, this activity pushes physical limits, fosters mental resilience, and grants panoramic views that are every bit rewarding.
  • Pickleball: A delightful blend of tennis, badminton, and ping-pong, pickleball is rapidly gaining fans. Played with paddles and a perforated ball, it’s a lively racquet sport that boosts agility, reflexes, and camaraderie among players.
  • Tai Chi: This ancient Chinese martial art, often described as “meditation in motion,” synchronizes slow, flowing movements with deep breathing. Perfect for those looking to harmonize their body and spirit, Tai Chi enhances balance, flexibility, and inner peace.

These diverse activities encapsulate the essence of wellness travel: adopting wholesome habits, exploring new passions, and reconnecting with oneself through physical endeavors.

Healthy Eating Options for Wellness Travelers

When it comes to wellness travel, healthy eating options are an essential part of maintaining a healthy lifestyle. Traveling can often lead to unhealthy eating habits due to a lack of healthy options or convenience foods. However, with a little planning and preparation, wellness travelers can find healthy food options that will nourish their bodies and keep them feeling energized throughout their trip.

Healthy Food

Wellness travelers should actively seek out food options that are nutrient-rich and calorically balanced. Here are some exemplary food choices to contemplate:

  • Fresh fruits and vegetables: These natural wonders are ideal for snacking or as components of a larger meal. They’re modest in calories while brimming with essential vitamins and minerals, ensuring optimal health.
  • Clean proteins: Turn your attention to clean & sustainable proteins like grilled chicken, fish, and pasture-raised grass-fed red meat. Not only are these options abundant in protein, but they also provide essential nutrients and fats that support overall well-being. Pair them with vegetables or whole grains to craft a wholesome dish.
  • Whole grains: Nutrient-dense grains such as quinoa, brown rice, and whole wheat pasta come packed with fiber and other essential nutrients, making them cornerstones of a healthful diet.
  • Healthy fats: Vital to numerous bodily functions, healthy fats from sources like avocados, nuts, olive oil, and even certain cuts of pasture-raised grass-fed meat, shouldn’t be overlooked. Integrate them into meals or consider them as satiating snacks.

KETO Diet Benefits: Adopted by many health enthusiasts, the Keto diet emphasizes low carbohydrate intake and focuses on high-fat foods. When followed diligently, it pushes the body into a metabolic state called ketosis, leading to efficient burning of fat for energy. This not only aids in weight loss but also provides increased energy and mental clarity, reduced blood sugar levels, and improved heart health, making it a favorable option for many wellness travelers.

It’s equally crucial for wellness travelers to be conscious of portion sizes. Even the healthiest of foods, when consumed in excess, can be counterproductive. Recognize your body’s hunger signals and understand the feeling of satiation to avoid overconsumption.

In addition to choosing healthy food options, wellness travelers should also be mindful of how their food is prepared. Look for grilled, baked, or steamed options instead of fried foods, which are often high in calories and unhealthy fats.

By choosing healthy food options and being mindful of portion sizes and preparation methods, wellness travelers can maintain a healthy diet while on the go.

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Wellness Amenities to Look for When Traveling

When it comes to wellness travel, having access to the right amenities can make all the difference in the world. Here are some of the top wellness amenities to look for when traveling:

Wellness Amenities

  • Fitness Facilities: A well-equipped fitness center is essential for any wellness traveler. Look for a gym with modern equipment, free weights, and cardio machines. Some hotels even offer personal training sessions, group fitness classes, or outdoor activities like hiking, biking, or kayaking.
  • Spa Services: A spa is a must-have on any wellness traveler’s list. Look for a hotel with a full-service spa that offers massages, facials, body treatments, and other relaxing services. Some spas also offer yoga or meditation classes, steam rooms, saunas, or hydrotherapy pools.
  • Healthy Dining Options: Eating healthy is a key part of any wellness routine. Look for hotels that offer healthy dining options like fresh, organic, and locally sourced ingredients. Some hotels even have on-site nutritionists or offer cooking classes to help guests learn how to prepare healthy meals.
  • Mindfulness Spaces: Mindfulness spaces like meditation rooms or quiet lounges can help guests relax and de-stress. Look for hotels that offer these spaces, or that have outdoor areas like gardens or courtyards where guests can unwind and connect with nature.
  • Eco-Friendly Amenities: Eco-friendly amenities like organic bedding, non-toxic cleaning products, and energy-efficient lighting can help guests feel good about their impact on the environment. Look for hotels that prioritize sustainability and eco-friendliness.

In conclusion, when it comes to wellness travel, having access to the right amenities can make all the difference in the world. By looking for hotels that offer fitness facilities, spa services, healthy dining options, mindfulness spaces, and eco-friendly amenities, wellness travelers can ensure that they have everything they need to relax, recharge, and rejuvenate.

The Importance of Quiet and Relaxation for Wellness Travelers


For many wellness travelers, the importance of quiet cannot be overstated. In today’s fast-paced world, where people are constantly bombarded with noise and distractions, finding a place of peace and quiet can be a rare and valuable experience. Quiet environments can help reduce stress and anxiety, lower blood pressure, and promote better sleep.

Wellness travelers often seek out destinations that offer quiet spaces, such as meditation rooms, yoga studios, and outdoor gardens. They may also look for hotels or resorts that offer soundproof rooms or limit noise levels in common areas. Some wellness retreats even have a strict no-talking policy, allowing guests to fully immerse themselves in the quiet atmosphere.


Relaxation is another key component of wellness travel. When people are constantly on the go and dealing with the stresses of everyday life, it can be difficult to find time to relax and recharge. Wellness travelers often seek out destinations that offer relaxation-focused activities, such as spa treatments, massage therapy, and restorative yoga classes.

Hotels and resorts that cater to wellness travelers may offer amenities such as hot tubs, saunas, and steam rooms to help guests relax and unwind. Some wellness retreats even offer programs that focus specifically on relaxation techniques, such as breathing exercises and guided meditation.

Overall, the importance of quiet and relaxation for wellness travelers cannot be overstated. By providing a peaceful and calming environment, wellness destinations can help guests reduce stress, improve their mental and physical health, and leave feeling rejuvenated and refreshed.

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Natural Surroundings

Wellness travelers often seek out destinations that offer natural surroundings, such as forests, mountains, or beaches. Being surrounded by nature can have a calming effect on the mind and body, making it an ideal setting for wellness activities.

Choosing the Right Destination for Wellness Traveling

When choosing a destination for wellness traveling, it’s important to consider the natural surroundings. Here are some factors to keep in mind:

  • Climate: Different climates can offer different benefits. For example, a warm, sunny climate may be ideal for outdoor yoga or meditation, while a cooler climate may be better for hiking or other physical activities.
  • Terrain: The terrain of a destination can also affect the types of wellness activities available. A mountainous region may be great for hiking or rock climbing, while a beach destination may offer opportunities for swimming or surfing.
  • Local flora and fauna: The local flora and fauna can also play a role in wellness travel. For example, a destination with a lot of greenery may be ideal for forest bathing, while a destination with a lot of wildlife may be great for birdwatching or animal encounters.

Once you have chosen a destination with the right natural surroundings, there are many wellness activities to choose from. Some popular options include:

  • Hiking: Hiking is a great way to get exercise while enjoying nature. Many destinations offer guided hikes, which can be a great way to learn about the local flora and fauna.
  • Yoga and meditation: Yoga and meditation are popular wellness activities that can be done almost anywhere. However, practicing these activities in a natural setting can be especially calming and rejuvenating.
  • Water activities: Water activities, such as swimming, surfing, or kayaking, can be a great way to get exercise while enjoying the natural surroundings.
  • Forest bathing: Forest bathing, or Shinrin-yoku, is a Japanese practice that involves spending time in nature to improve mental and physical health. This can involve simply walking in a forest or taking part in guided activities.

Overall, natural surroundings can play a key role in wellness travel. By choosing a destination with the right climate, terrain, and local flora and fauna, travelers can enjoy a variety of wellness activities that can help improve their mental and physical health.

Learning Opportunities for Wellness Travelers

Wellness travel is not just about relaxation and rejuvenation; it is also about learning new skills, gaining knowledge, and discovering new ways to live a healthier life. Wellness travelers have the opportunity to participate in a range of educational activities that promote personal growth and development.

Learning Opportunities

One of the most popular learning opportunities for wellness travelers is attending wellness retreats. These retreats offer a variety of classes and workshops on topics such as yoga, meditation, nutrition, and stress management. Many wellness retreats also offer one-on-one consultations with experts in various fields, providing travelers with personalized advice and guidance on how to improve their overall well-being.

Another popular learning opportunity for wellness travelers is taking part in wellness tours. These tours offer travelers the chance to explore new destinations while also learning about different wellness practices and traditions. For example, a wellness tour of Thailand might include visits to local temples, where travelers can learn about Buddhist meditation practices, or a tour of India might include visits to Ayurvedic clinics, where travelers can learn about traditional Indian medicine.

Wellness travelers can also take advantage of online learning opportunities. Many wellness experts offer online classes and workshops on topics such as mindfulness, yoga, and nutrition. These classes are often interactive, allowing travelers to ask questions and receive personalized feedback from the instructor.

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11 Tips to Attract Wellness Travelers to Your Vacation Rental or Retreat

1. Provide Eco-Friendly Amenities

As guests deepen their commitment to sustainability, a rental that harmoniously intertwines luxury and environmental responsibility becomes a sought-after retreat. Consider offering organic toiletries, supplying filtered tap water to reduce plastic bottle use, or presenting a curated selection of locally sourced, organic food items. Likewise, integrating repurposed or sustainably sourced furnishings can further enhance your space’s appeal. By cultivating an eco-conscious sanctuary, you not only cater to the discerning tastes of wellness travelers but also contribute to the greater good, nurturing our planet.

2. Choose Sustainable Materials

Opt for furniture made from sustainable materials, such as reclaimed wood or bamboo, which have a lower environmental impact than traditional options. Additionally, consider using organic cotton linens and towels to reduce your carbon footprint while providing guests with comfortable bedding options.

eco-friendly furniture
3. Utilize Natural Light and Ventilation

Incorporate large windows or skylights into your rental property design to take advantage of natural sunlight during the day instead of relying on artificial lighting sources. This not only saves energy but also creates a more inviting atmosphere for guests who value sustainability efforts in their accommodations.

  • Natural Lighting: Install solar tubes or strategically place mirrors throughout the space to increase daylight exposure without increasing heat gain.
  • Ventilation: Opt for ceiling fans over air conditioning units whenever possible; they consume less electricity while still keeping rooms cool during warmer months.
4. Incorporate Wellness Practices into Your Rental

Incorporating wellness practices into your rental can help you stand out from the competition and appeal to the growing wellness lifestyle market. By providing a range of health-promoting features, you can create an attractive atmosphere for visitors and also promote their overall wellbeing during their stay. Here are some ways to integrate wellness practices into your vacation rental:

A yoga room adds uniqueness to short term listings.
  • Yoga Mats and Meditation Pillows: Providing yoga mats and meditation pillows in your rental encourages guests to maintain their fitness routines while on vacation. You could even include a small guide with suggested yoga poses or meditation techniques for beginners. Create a yoga room!
  • Organic Toiletries and Cleaning Supplies: Switching to organic toiletries and cleaning supplies is another way to cater to wellness travelers who prioritize eco-friendly products. Look for brands that use natural ingredients, have minimal packaging, and are free from harmful chemicals such as parabens or sulfates.
  • Healthy Snacks and Beverages: A bowl of fresh fruit is both visually appealing and nutritious. Offering nuts like almonds or walnuts provides healthy fats that keep energy levels up throughout the day. Keep guests hydrated by providing bottled water along with a selection of caffeine-free herbal teas rich in antioxidants.
  • Aromatherapy Diffusers and Essential Oils: Adding aromatherapy diffusers to your rental can create a calming environment for guests, helping them unwind after a long day of exploring. Offer guests calming essential oils such as lavender and eucalyptus, known for their calming properties, to help them relax. You could also include an information card explaining the benefits of each oil and how to use them safely.
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5. Install Energy Efficient Appliances

Selecting ENERGY STAR-certified appliances can help reduce both water consumption and greenhouse gas emissions associated with daily household activities like cooking, cleaning dishes, washing clothes etcetera. Energy-efficient appliances not only save resources but also lower utility bills, making your rental property more attractive to eco-conscious guests. Some popular options include:

  • Refrigerators: ENERGY STAR-certified models use up to 40% less energy than conventional units.
  • Dishwashers: Look for models with soil sensors that automatically adjust the water and energy usage based on the level of dirtiness in each load.
  • Clothes Washers: High-efficiency washers can save up to $50 per year on utility costs compared to traditional top-loading machines.
6. Promote Local Experiences with Nature or Community
Community gathering

Promoting local experiences is a great way to connect guests with nature while also increasing revenue for your rental. By offering unique and authentic activities, you can help create memorable vacations that will keep travelers coming back for more. In this section, we’ll explore some ways to showcase the best of what your area has to offer.

  • Local Hiking Trails, Parks, and Beaches: Wellness travelers often seek out opportunities to immerse themselves in nature during their trips. To cater to these guests, research nearby hiking trails, parks, and beaches that they can enjoy during their stay at your vacation rental property. Create a guidebook or informational brochure highlighting these attractions along with important details such as distance from the rental property, difficulty level of hikes or trails, pet-friendly areas if applicable and any fees associated with entry.
  • Highlight Local Events or Festivals: Guests seeking the wellness lifestyle often appreciate opportunities to engage with local culture and traditions while on vacation. By highlighting upcoming events and festivals in your area, you can provide guests with unique experiences that they may not have otherwise discovered. Consider including information about local events, such as yoga retreats, wellness workshops, art exhibits, cultural performances or food-related celebrations like wine tastings and cooking classes.
7. Suggest Farm-to-Table Restaurants or Farmers Markets

Many wellness travelers prioritize healthy eating habits even when on vacation which makes farm-to-table restaurants an ideal dining option for them due to its focus on locally sourced ingredients and sustainable practices. Eat Well Guide is a helpful resource where you can find nearby farm-to-table eateries and local cuisine in your area so you can recommend them confidently knowing they meet high standards of sustainability.

  • Farmers markets: Provide information about local farmers markets happening near your vacation rental property by including days of operation hours location etcetera This not only supports small businesses but also allows guests access fresh produce artisanal products from region
  • Organic grocery stores: If there are any organic or health-focused grocery stores in the area, be sure to mention them as well. This will help guests maintain their healthy eating habits during their stay.
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8. Encourage Sustainable Travel Habits for Guests

Encouraging sustainable travel habits for guests is an important part of creating a green vacation rental experience. By providing eco-friendly features (like a sustainable kitchen) and promoting environmentally conscious practices, you can help your guests reduce their environmental impact while traveling. This not only benefits the planet but also enhances your reputation as a responsible host in the wellness traveler market.

  • Provide Reusable Water Bottles or Coffee Mugs: A way to further sustainability is by offering reusable containers, like water bottles or coffee mugs, for visitors to use throughout their stay. This helps reduce single-use plastic waste and promotes a more eco-conscious mindset among travelers. You can even take it one step further by offering branded reusable items that serve as both souvenirs and reminders of their sustainable vacation experience at your rental property.
  • Educate Guests on Recycling Programs in the Area: Educating guests about local recycling programs is another effective way to promote sustainability within your rental space. Create an informative guide outlining how to recycle common household items, where they can find nearby recycling facilities, and any specific rules or guidelines related to recycling in the area they are visiting.
9. Incentivize Green Transportation
Green transportation metro train

To further incentivize sustainable travel habits among guests, consider offering discounts or special promotions for those who choose modes of green transportation during their stay. By incentivizing sustainable travel habits, such as carpooling or using public transportation, we can reduce the number of cars on the road and contribute to a more eco-friendly experience for our guests.

  • Offering discounted rates for guests arriving via public transit (e.g., train, bus).
  • Providing information about local bike rental services or nearby bike-sharing stations.
  • Suggesting popular walking routes and destinations within close proximity to your rental property.
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10. Leverage Technology to Make Your Rental More Sustainable

Incorporating technology into your vacation rental can not only make it more appealing to wellness travelers but also help you reduce energy consumption and create a sustainable living space. Wellness retreats using smart devices can automate various aspects of the rental property, making it more efficient and eco-friendly.

  • Smart Thermostats: Smart thermostats are an excellent addition to any vacation rental as they allow for automatic temperature adjustments based on the guests’ preferences or when the property is unoccupied. This helps save energy by ensuring that heating or cooling systems are not running unnecessarily while still maintaining a comfortable environment for your guests.
  • Smart Lighting Systems: Another way to incorporate technology into your vacation rental is through smart lighting systems. These systems use motion sensors, timers, and dimmers to automatically adjust lighting levels according to occupancy or time of day, reducing overall energy consumption in the process. Think about swapping out traditional light bulbs with LED ones, which use less power and last longer.
  • Motion Sensors: Install motion sensor lights in common areas such as hallways or bathrooms so that lights turn off automatically when no one is present.
  • Timers: Set outdoor lighting on timers so they only operate during specific hours of the night, conserving energy and reducing light pollution.
  • Dimmers: Equip your rental with dimmer switches to allow guests to adjust the brightness of lights according to their needs, further saving on electricity usage.
11. Provide a Pet Friendly Positive Atmosphere
Pet-friendly vacation home kitchen safe for a dog

Wellness travelers prioritize their mental and physical health when choosing their vacation destinations and accommodations. A pet friendly vacation rental can significantly contribute to the well-being of these individuals. Having their beloved pets along for the journey can provide a sense of comfort and companionship, reducing stress and enhancing their overall holiday experience.

The presence of pets is often associated with increased levels of happiness and decreased stress, both critical elements of a wellness-focused vacation. Providing a pet friendly rental ensures guests don’t need to worry about the well-being of their pets left at home or in the care of others. Plus, the availability of pet friendly amenities and local pet services contributes to a more relaxed and enjoyable stay, promoting the wellness traveler’s holistic well-being.

By creating a welcoming environment for pets, hosts can cater to the needs of wellness travelers, fostering enhanced guest satisfaction and potential for repeat bookings.

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Frequently Asked Questions About Wellness Tourism

What is a Wellness Traveler?

A wellness traveler is someone who prioritizes their physical, mental, and emotional well-being while traveling. They seek out experiences that promote relaxation, rejuvenation, and personal growth. This can include activities such as yoga retreats, spa treatments, outdoor adventures or attending workshops on mindfulness and meditation.

How Big is the Wellness Travel Industry?

The global wellness tourism sector was valued at approximately $639 billion in 2023 and has been growing steadily over the years. It’s projected to reach around $919 billion by 2023 according to GlobeNewswire. The increasing awareness of health benefits from stress reduction and preventative self-care contributes to this growth.

What Are Some Popular Travel Trends?

Some popular wellness travel trends include yoga retreats, meditation retreats, spa vacations, and outdoor adventures. These activities offer travelers a chance to relax, recharge, and connect with nature. Wellness travel is becoming increasingly popular as people seek to escape the stress and pressures of daily life.

How Can Travel Be Healing?

Travel is healing because it allows individuals to step outside their comfort zones while experiencing new environments and cultures. These encounters encourage personal reflection enabling people to gain fresh perspectives on life challenges they face back home. Forbes explains that travel can also help improve mental health by reducing stress, boosting happiness and enhancing creativity.


Wellness travel offers a wealth of learning opportunities for those looking to improve their overall health and well-being. From attending wellness retreats and taking part in wellness tours to participating in online classes and workshops, there are many ways for wellness travelers to gain knowledge and develop new skills. By taking advantage of these learning opportunities, wellness travelers can return home feeling refreshed, rejuvenated, and equipped with the tools they need to live a healthier life.

Unlock the potential of the wellness travel market and explore a new way to travel with MindfulBnB. Experience wellness on your next rental getaway by choosing mindful accommodation options that prioritize sustainability, health, and well-being. If you don’t yet have a vacation rental home but would like to start hosting, read our blog on How to Start an Airbnb.

— Chief Editor

Want to learn more? Check out:
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