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What is the Best Way to Maximize Short Term Rental Income?

Target the Eco-Minded Wellness Traveler Niche (Ultimate Guide)

Updated 12/2023

Whether you are a current host, or want to learn how to start an Airbnb or VRBO, discovering how to maximize short term rental income in the wellness traveler niche can be an exciting and rewarding journey. As interest in wellness travel rises, providing visitors with an AirBnb or VRBO rental that encourages physical, mental, and spiritual wellbeing is becoming increasingly significant to win over new guests. In this blog post, we’ll cover the key steps necessary to craft a truly restorative destination for wellness travelers to increase bookings.

We’ll discuss investing in sustainable amenities that promote eco-friendliness while enhancing one’s personal wellbeing. Additionally, we’ll delve into the benefits of cleaning the air in your home with air filters, adding plants and gardens into your property design, and advertising clean organic products to elevate your rental to a health and wellness retreat.

To ensure positive experiences for wellness travelers at your property, we’ll also touch on ways to foster connections in the wellness community. By following these and other recommendations on creating an allergen-free environment focused on health and mindfulness practices such as yoga retreats, meditation, gardening, or scenic hikes, you can tap into the eco-minded wellness traveler market and potentially command higher nightly rates to maximize short term rental income.

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Provide Healthy Clean Water

The importance of providing healthy clean water for personal wellness in vacation homes cannot be overstated. By providing clean and safe drinking water, short term rental owners can promote guest wellbeing, ensure guest satisfaction, and potentially improve their business performance. If you do anything for the wellness traveller getaway, do this first!

Quality Water Filters

Water filtration systems are an essential component in maintaining a healthy and safe environment in short term rentals. By removing contaminants and impurities from tap water, water filters provide guests with clean, safe, and refreshing drinking water, which is crucial in promoting guest wellbeing and satisfaction. The superior taste of filtered water compared to tap water can’t be matched!

Rental owners elevating their game by providing wellness experiences must prioritize the health and safety of their guests, and providing clean water is a critical part of that effort. Water filters can remove harmful chemicals, bacteria, and other pollutants from tap water, reducing the risk of waterborne illnesses and other health issues. Clean water is especially important for guests with underlying health conditions or sensitive immune systems.

Furthermore, offering water filters can add value to the guest experience, leading to better reviews and increased business opportunities. Providing clean water is a basic amenity that guests expect, and shows that the short term rental owner values their guests’ comfort and health during wellness trips.

Water Feature Decorations

Providing tranquil and aesthetically pleasing water features, and freshly filtered water to drink will maximize vacation rental revenue.

Don’t forget the importance of water features in the short term rental to promote relaxation and mental health wellbeing. Water features such as indoor waterfalls or fountains are an excellent way to create a relaxing and peaceful ambiance in tranquil homes. The sound of running water can be soothing and calming, promoting relaxation and mental wellbeing for guests. Water features can also provide a unique and visually appealing focal point in the home, adding value to the guest experience. In addition, water features can help regulate humidity levels in the air, which can be especially beneficial for guests with respiratory issues or allergies. By incorporating water features into the home, short term rental owners can promote guest wellbeing, create a positive guest experience, and potentially lead to better reviews and repeat business. Offering clean chemical-free purified water will help maximize short term rental income.

To elevate a guest’s personal wellness holiday, hosts should invest in sustainable amenities such as organic bedding, natural cleaning products, and energy-efficient appliances to create a mindful retreat for their guests while making positive environmental impacts. This is sure to elevate your rental game and increase bookings.

Clean the Indoor Air

Air purifiers play a crucial role in maintaining the air quality inside homes, especially in short term rentals where guests come from various locations and may have different sensitivities to air pollutants. Air purifiers are a simple and effective solution to maintain good air quality, promote guest wellbeing, and add value to the wellness getaway experience.

Quality Air Filters

Using air filters in vacation homes can have a positive impact on the health of guests at wellness retreats. Whole house air purifiers can remove pet hair, dander, dust, and other allergens that can trigger allergies and asthma attacks. This can help reduce the risk of respiratory illnesses, improve sleep quality, and provide guests with a more comfortable and relaxing stay. Additionally, air filters can also help remove harmful pollutants such as smoke, mold, and chemicals, which can have a detrimental impact on respiratory health.

Providing air filters elevates your vacation home to a personal wellness retreat status and can also help add value to the guest experience, leading to better reviews and repeat business. By promoting a healthy and comfortable living environment, guests are more likely to recommend the rental to friends and family and leave positive reviews. Better reviews lead to repeat business.

Air-Purifying Plants

Maximize vacation rental revenue by incorporating greenery through indoor and outdoor gardens.

Indoor Plants and herb gardens are a great way to bring life into your rental space. Not only do they provide guests with the calming benefits of nature, but they also help purify the air. Plus, air-purifying plants can give any room an instant facelift. Here are some tips on how to incorporate plants and gardens into your rental space (inside and out):

Opt for low-maintenance flora to adorn your home – succulents, cacti and the like that require minimal tending. These types of plants will not only look great in any room but they’ll also be much easier for you to take care of over time.

Incorporate hanging baskets around doorways both indoors and outdoors so that visitors feel welcomed from the moment they arrive at your rental property – these can be filled with bright annuals like petunias or geraniums for maximum impact. Additionally, adding green accents throughout your home like lush ferns placed in corners will instantly bring life into any room while helping keep air clean at the same time. It doesn’t have to be expensive either; many items needed (pots/containers) can often be found secondhand at thrift stores which helps reduce waste while saving money too.

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Provide Gardens

Adding plants and gardens to your rental can create a calming atmosphere for guests, while also providing an aesthetically pleasing backdrop to mindful spaces. 

Indoor Herb Gardens

Create an indoor garden by adding a few potted herbs or flowers near windowsills or countertops in the kitchen or bathroom areas. This is a great way to incorporate some vegetation into your home without consuming too much area on the floor. You could even set up vertical planters along walls if there isn’t enough room on surfaces.

Outdoor Gardening Areas

If you have outdoor spaces like patios, balconies, decks, porches etc., consider supporting outdoor activities by setting up gardening areas with raised beds and containers filled with colorful blooms and foliage that will make those areas inviting spots for guests to relax in during their stay. Provide gardening apron and gloves and encourage guests to get their hands dirty if the season allows for it

Create a Zen Yoga Space

A yoga room adds uniqueness to short term listings.

Explore the benefits of providing yoga gear and dedicated mindful quiet spaces for practice in your vacation home. By offering guests a tranquil area and the necessary equipment to practice yoga or meditation, owners and hosts can elevate the guest experience, promote wellness, and attract a broader audience. Learn how to create the perfect yoga room, select the right gear, and market this unique feature effectively.

Tranquil Setting

Selecting an appropriate location for the yoga space is crucial: away from high-traffic areas, with natural light and a serene view. Consider providing a fan or heater for temperature control. Also, make sure the flooring is suitable for yoga practice, with a non-slip surface. Outdoor options like a patio or balcony can also be ideal, but make sure to consider privacy and weather factors.

Design elements play a significant role in creating a calming atmosphere. Use soothing colors, incorporate natural materials like wood or bamboo, and add some greenery with potted plants. Keep the space clutter-free and consider adding inspiring artwork or quotes.

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Invest in Sustainable Amenities

Sustainable amenities are essential for short term rental hosts looking to attract eco-conscious guests. Not only do these features provide an added benefit wellness trips, but they can also help increase the value of your property and command higher rental rates for the wellness retreat. Here are some tips on how to invest in sustainable amenities:

Organic Bedding

Invest in organic bedding made from natural fibers such as cotton, wool, or bamboo. This type of bedding is more breathable than synthetic materials and helps regulate temperature better, creating a healthier sleeping environment for your guests. Organic sheets are also free from harmful chemicals like formaldehyde and pesticides that can be found in conventional fabrics.

Natural Cleaning Products

Maximize vacation rental revenue by using fragrance free, plant-based and organic cleaners.

Stock up on natural non-toxic cleaning products that don’t contain harsh chemicals or fragrances. Look for green cleaning solutions with plant-based ingredients like vinegar, baking soda, and lemon juice that have antibacterial properties without compromising air quality indoors. Make sure to display allergen information prominently so guests know what kind of cleaning supplies you use at your rental property.

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Energy Efficient Appliances

Install energy efficient appliances like LED lightbulbs throughout the space to reduce electricity consumption while providing adequate lighting during guest stays. Energy Star certified appliances offer superior performance compared to traditional models while consuming less energy – perfect for shorter term rentals where efficiency is key. Think about investing in solar panels if it’s an option; this could not only bring down electricity expenses, but also create a positive ecological effect by reducing the amount of carbon released from sources outside the residence.

By investing in sustainable amenities such as organic bedding, natural cleaning products, and energy efficient appliances you can create a mindful wellness retreat for your wellness traveler while helping protect our planet simultaneously.

Investing in sustainable amenities is a great way to maximize short term rental income and make your Airbnb or VRBO more attractive and eco-friendly. By enhancing the space with plants and gardens, you can create an even more inviting atmosphere for guests while also helping reduce your environmental impact.

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Use Allergen-Friendly Organic Products

The use of clean products in short term rentals is an important factor to consider when trying to attract wellness travelers. Hygiene and tidiness are critical for a satisfying stay, making sure that visitors feel secure and relaxed while they’re away. By advertising clean products, you can further demonstrate your commitment to sustainability and eco-friendly practices that will make your wellness experiences stand out from the competition.

Clean products include items such as non-toxic cleaners, organic bedding materials, and eco-friendly toiletries. These items not only help keep your rental free from bacteria or allergens but also provide a more sustainable living environment for your guests. Moreover, these items can be advantageous for those with allergies or other sensitivities as they lack the harsh ingredients that may lead to unwanted reactions or aggravations. By buying in bulk or larger quantities, you can save money while still ensuring your eco-minded guests use quality items.

In addition to offering clean products within your rental space itself, it is also important to advertise them properly so potential customers know what they will find upon arrival at their destination. You can highlight this information on websites like Airbnb and VRBO by adding photos of all the amenities like air-purifiers, including any special features such as natural cleaning supplies provided in bathrooms or eco-friendly linens used throughout the property etc. This will give prospective renters peace of mind knowing that their stay is going to be comfortable yet environmentally friendly too. Make sure to show pics!

Advertising clean products is an effective way to ensure that your rental stands out from the competition and attracts more guests. Encouraging positive guest feedback can further enhance your reputation as a responsible, sustainable host, and maximize short term rental income.

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Foster Connections in the Wellness Community

Building a thriving wellness tourism community around your short term rental is key to success in this niche market. As a host, you can create meaningful connections with local mindful businesses and activities to offer your guests an exceptional experience that goes beyond the basics. Collaborate with yoga retreats, movement studios, workshops, art and meditation classes to provide unique and memorable opportunities for your guests wellness holiday. Connect with local outdoor adventure providers, scenic hikes, and fitness facilities so guests can maintain their exercise routines while on vacation.

Consider joining the Wellness Tourism Association (WTA) to access resources and tools that help you showcase local wellness-focused activities and elevate your short term rental’s appeal. Staying informed about global trends in wellness tourism through organizations like the Global Wellness Institute (GWI) enables you to offer relevant and timely experiences for your guests, further setting your property apart.

Always express gratitude to your guests after their stay and solicit honest feedback to ensure continuous improvement. By leveraging online platforms like Airbnb, VRBO, and Booking.com, you can showcase your commitment to wellness tourism and build trust with potential wellness traveler who value high ratings and positive reviews from past visitors.

Fostering connections in the Wellness Community is an essential aspect of running a successful short term rental in this growing market and the best way to increase bookings. By understanding the value of local partnerships and offering unique, memorable experiences, you can ensure that your guests leave with fond memories, ultimately setting yourself up for future success and attracting more wellness-focused travelers.

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Command Premium Rental Rates

As a mindful short term rental homeowner or host, you can increase bookings while commanding higher nightly rates because positive experiences mean longer stays and repeat customers! Providing amenities that meet the growing demand for wellness retreats enables you to stand out from the competition and attract more customers.

Start by offering yoga sessions in either a group setting or private one-on-one classes. For those seeking outdoor adventures, create scenic hikes with breathtaking views and provide equipment such as trekking poles and backpacks for an enhanced experience. If space allows, install a full home gym where guests can maintain their exercise regime while away from home.

Consider adding mental health components to your wellness offerings, such as meditation, mindfulness practices, journaling workshops, and sound healing events. These activities promote relaxation during a guest’s stay at your property. Additionally, explore partnerships with local experts offering outdoor activities like kayaking trips or guided hiking trails to provide unique, refreshing experiences for your guests.

Lastly, prioritize nutrition by stocking up on healthy snacks like fresh fruit and nuts and providing recipes for simple, nutritious meals that travelers can prepare themselves using locally-sourced ingredients. Emphasizing wellness through sustainable living can encourage longer stays and result in increased revenue for your short term rental property.

Maximize Tax Deductions

As a short term rental homeowner or host, making eco-friendly improvements to your property not only attracts wellness travelers but can also provide potential tax benefits.

Write Off Wellness-Oriented Improvements

Ensuring that you follow legal guidelines, you can take advantage of tax deductions related to these property enhancements. Here are some key points to consider when writing off wellness-oriented improvements on your taxes:

  1. Capital Improvements: Major improvements that increase the value of your property or extend its useful life, such as installing a full home gym or adding energy-efficient appliances, can be considered capital improvements. You can typically depreciate these costs over several years, reducing your taxable income.
  2. Repairs and Maintenance: Expenses related to maintaining your short term rental property, such as repairs or minor improvements, can often be deducted in the same year they were incurred. This includes expenses for activities like cleaning, painting, or fixing minor issues to keep your property in a good state of repair.
  3. Home Office Expenses: If you use a designated space in your home exclusively for managing your short term rental business, you might be eligible to deduct home office expenses. This includes a portion of your mortgage interest, property taxes, utilities, and other expenses related to the business use of your home.

It’s important to consult with a tax professional to ensure you’re taking advantage of all available deductions while adhering to legal guidelines. A tax accountant can help you navigate the complexities of tax laws and maximize deductions for your short term rental property.

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FAQs

What are some specific recommendations for organic bedding brands or materials that promote guest comfort and wellness?

Some recommended organic bedding brands include Boll & Branch, Coyuchi, and Avocado Green; materials like organic cotton, linen, and bamboo promote guest comfort and wellness.

How can I further promote my short term rental as a wellness retreat on platforms like Airbnb and VRBO?

To promote your rental as a wellness retreat on Airbnb and VRBO, highlight eco-friendly home features, mindful wellness amenities throughout the space, and local experiences in your listing description and photos.

Are there any local or online resources to find eco-friendly or wellness-focused products and services to enhance my rental property?

Resources for eco-friendly products and services include the Environmental Working Group (EWG), Green America, and local eco-focused stores or online retailers like EarthHero or Grove Collaborative.

How can I collaborate with local wellness businesses or practitioners to offer unique experiences, such as workshops or classes, to my guests?

Collaborate with local wellness businesses by reaching out to yoga studios, meditation centers, and holistic practitioners to offer exclusive workshops, classes, or discounted services for your guests. Create relationships with local massage therapists that are willing to do bodywork on guests in your short term rental.

What are some additional sustainable features or practices that can be implemented in the rental property to further appeal to eco-minded wellness travelers?

Additional sustainable features include solar panels, rainwater harvesting systems, energy-efficient appliances, and providing eco-friendly toiletries or cleaning products for guests to use during their stay. Things like aromatherapy, zen yoga room, or a mindful music collection can really set your vacation rental apart.

Conclusion

Hopefully, by now you’ve learned how to transform your short term rental into a mindful wellness retreat using sustainable living solutions. Embrace the opportunity to create an eco-friendly and calming environment for guests that will leave them feeling relaxed and rejuvenated. Shy of offering full on spiritual retreats, you will be able to attract more health conscious travelers looking for restorative getaways, increase bookings and maximize short term rental revenue.

By investing in air & water filters, sustainable furniture, and amenities such as plants and gardens to purify the air or clean body products that foster relaxation will help differentiate your personal wellness getaway from others on the block, all while improving online ratings and reviews. Find out more on MindfulBnB today!

– Chief Editor

Want to learn more? Check out:
Elevate Your Rental for the Wellness Traveler: Sustainable Tips >>
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