Can Clean Products and Practices Elevate Your Vacation Rental Listing Appeal?

Here’s Our Guide to Making Your Property Healthier and More Sustainable

In today’s environmentally conscious world, making your vacation home or short-term rental eco-friendly is not just a noble endeavor—it’s a strategic business decision. Today’s travelers are increasingly looking for sustainable travel options that reflect their green lifestyles and by adopting eco-friendly products for vacation rentals, owners can reduce their environmental impact and waste production. This shift towards going green not only aligns with the increasing demand for eco-friendly vacation options but also enhances the guest experience by offering a clean, organic, and allergy-friendly stay. 

The travel industry is witnessing a significant shift. More and more travelers are not just seeking destinations; they’re looking for sustainable experiences. They’re choosing accommodations that reflect their environmental values. 


Eco-friendly alternatives offer substantial long-term benefits for your pocket, and most importantly your guest’s health. For instance, using eco-friendly cleaning products can be safer for guest’s with sensitivities, and easier on your furniture, floor and appliances. Things like water-saving devices combined with filters help decrease harmful contaminants and appeal to environmentally concerned guests looking to minimize their exposure.

Moreover, marketing your property as an eco-friendly vacation rental enhances its appeal to a broader audience. By listing your eco-friendly vacation rental and highlighting its sustainable tourism practices, you connect with these environmentally conscious guests, elevating their experience and potentially increasing your bookings. This strategic positioning not only boosts your rental’s profile but also contributes positively to the global eco-tourism landscape, making it a win-win for both the environment and your rental property business.

Key Takeaways

  • Eco-friendly products in vacation rentals reduce waste and allergens while enhancing guest experience through sustainable living practices.
  • Adopting eco-friendly alternatives is cost-effective, reducing supply costs and offering long-term financial benefits for vacation rental owners.
  • Marketing vacation rentals as “green” attracts environmentally conscious wellness travelers, providing a competitive edge and increasing brand awareness in a saturated market.
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Why Use Eco-Friendly Alternatives?

modern organic bathroom with allergy-friendly alternatives

If you’re looking to attract environmentally conscious travelers to your vacation rental, it’s a smart idea to incorporate eco-friendly alternatives. Not only does it help protect the planet, but it can also benefit your Airbnb listing in several ways.

Better for the Planet

By incorporating eco-friendly alternatives in your vacation rental, you can reduce the amount of waste produced and decrease your carbon footprint. Switching to sustainable alternatives such as solar panels, eco-friendly showerheads, and reusable towels can help protect the environment and improve air quality. By doing so, you’re not only contributing to the planet’s well-being but also providing your guests with a sustainable guest experience.

Green certification tips for vacation homes and best practices for eco-friendly hospitality can aid in decreasing your carbon footprint. Incorporating sustainable alternatives in your vacation rental can help protect the environment and improve air quality. By doing so, you’re not only contributing to the planet’s well-being but also providing your guests with a sustainable guest experience.


Incorporating eco-friendly alternatives in your vacation rental may seem expensive, but there are many simple and affordable changes you can make to your home. Using reusable towels and avoiding single-use toiletries can significantly save money on supply costs. Therefore, not only will you be helping the environment, but you’ll also be saving money as an Airbnb host.

Elevates Your Airbnb Listing

Marketing your Airbnb as “green” can attract like-minded guests to stay at your home. Due to the high market share, there is a demand for eco-friendly vacation rentals. Use environmentally responsible alternatives to expand your target market and increase your brand awareness. The more you can provide consumers with their wants and needs, the higher chance you have of increasing your revenue.

Sustainable guest experiences can be achieved by offering eco-friendly alternatives such as sustainable transportation options and promoting sustainable tourism. By doing so, you’re elevating your vacation rental listing and attracting more bookings.

In conclusion, incorporating eco-friendly alternatives in your vacation rental can help protect the environment, save you money, and elevate your Airbnb listing. By offering sustainable guest experiences, you’re not only contributing to the planet’s well-being but also providing your guests with a memorable and responsible stay.

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Best Eco-Friendly Product Swaps

One of the easiest ways to impress your guests and increase your reviews is by providing eco-friendly products in your vacation rental. Not only is it a simple way to show your guests that you care about the environment, but it can also save you money in the long run. Here are some of the best eco-friendly product swaps to make in your vacation rental.

Reusable Towels

One of the most practical and eco-friendly swaps you can make in your vacation rental is to provide reusable towels instead of traditional paper towel rolls. Reusable towels can consistently pick up messes at a lower cost and can be washed and reused multiple times.

When choosing reusable towels, opt for white towels as they are easier to notice and remove stains. The top reusable towels for a vacation rental include Hammam Linen White Turkish Cotton, Softolle, and Bioweaves.

To manage your reusable towels, create a laundry system for your guests. You can ask guests to place used towels in a specific bin or hamper after each stay. If you do not want to do the laundry, hire a cleaning service.

Reusable Kitchen Food Containers

Eliminate single-use plastics and aluminum foil by providing your guests with reusable, glass food containers to use in the kitchen. This can save you money in the long term by reusing quality containers instead of purchasing new materials regularly.

Everyday Cleaning Products and Supplies

Guests notice the finer details of your vacation rental, so keeping your property regularly cleaned with eco-friendly products will have your listing stand out. Products such as sponges, trash bags, and more can all be found in eco-friendly forms.

Eco-friendly everyday cleaning products to stock include Branch Basics, Ecos, and Blueland. These products are all plant-based and offer a variety of subtle scents to leave dishes, countertops, and more smelling fresh.

Bathroom Essentials

Providing sustainable bathroom essentials is a personal and extra touch to your vacation rental that can make your guests’ experience better. Offer shampoo and conditioner bars that have non-toxic ingredients instead of traditional bottles with parabens and sulfates.

Shampoo and conditioner bars are cost-effective and easy to restock. The top shampoo and conditioner bars to have in your Airbnb include Lush, Wave by Clever Yoga, and Public Goods.

Offer an eco-friendly alternative to body wash by providing guests with sustainable body washes. Top sustainable body washes to provide in your vacation rental include UpCircle, Bathing Culture, and Plaine Products.

Bar soap is an additional alternative to liquid soap. It is easier to restock and has a longer shelf-life than liquid soap. The packaging is also simple and a one-time use that is biodegradable.

In addition, providing guests with sustainable hand soap may aid in boosting reviews. The best green hand soaps for an Airbnb include Soapply, Aspen Kay, and Method.

Environmentally Friendly Laundry Products

Using natural bedding and sheets is a simple and budget-friendly way to be more sustainable in your vacation rental. Organic fabrics can help you avoid pesticides, insecticides, and other chemicals that are harmful to guests and the environment.

Top sustainable bedding brands to utilize in your vacation rental include Cozy Earth and Under the Canopy. These brands offer luxury bedding that is high-quality and made with natural materials.

In conclusion, providing eco-friendly products in your vacation rental is an easy and simple way to impress your guests and increase your reviews. By making these small changes, you can show your guests that you care about the environment and their experience.

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Mayu water swirl carafe

Make Your Vacation Rental Energy-Efficient

If you’re looking to open your vacation rental to ecotourists, making it energy efficient is a great way to start. It’s important to remember that a sustainable Airbnb doesn’t only rely on eco-friendly alternatives. There are several simple and effective ways to make your Airbnb energy efficient.

Remind Guests to Unplug Devices When Not in Use

Did you know that half of the energy used by mobile phones comes from chargers that are plugged in when they’re not being used? When informing guests of house rules, make sure to include a section on how to help keep your Airbnb energy efficient. Provide an explanation of how taking the extra step to unplug will benefit the planet in the long run. Guests that are environmentally conscious appreciate a small detail like this.

Adjust Your Water Heater

Lowering the temperature of your water heater from the standard 140 degrees Fahrenheit (60 degrees Celsius) to 120-130 degrees Fahrenheit (48-54 degrees Celsius) will help save energy and costs on your gas or electric bill. This is a simple and effective way to have your Airbnb become energy efficient.

Install Smart Thermostats With Automated Controllers

Smart thermostats are easy to install within your Airbnb. Wifi-enabled thermostats allow you to regulate the temperature based on guests’ arrivals and departures. This leaves your energy-saving efforts completely within your control.

Conserve Water

Water is one of the most important natural resources, so it’s important to encourage your guests to conserve water when possible. Leave a sign for your guests to shorten their shower length or turn off the faucet while brushing their teeth. You can also install low-flow faucets that reduce water use. Reducing water usage will also save you money on your water bill.

Having a Recycle Bin Available

Designated recycling bins for your guests are an effective way to encourage sustainability in your Airbnb. Having different bins for paper, plastic, and cans makes it clear for your guests to dispose of their waste. Guests feel more inclined to recycle when there are clear labels for where waste goes. Just one bin for all waste won’t aid in your efforts to be more sustainable.

In conclusion, making your vacation rental energy efficient is a great way to attract ecotourists and expand your business. By reminding guests to unplug devices when not in use, adjusting your water heater, installing smart thermostats with automated controllers, conserving water, and having a recycle bin available, you can make your Airbnb more sustainable and environmentally friendly.

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Scale Your Vacation Rental

Bamboo furnishings in an eco-friendly home

To scale your vacation rental, consider implementing eco-friendly products and services. This not only helps the planet but can also cut down costs and elevate your home.

Hire a cleaner to manage your sustainable product inventory and property cleanliness. You can find a cleaner through the Turno Host App. As an Amazon Associate, Turno earns from qualifying purchases.

Using eco-friendly products and services can increase guest satisfaction and reduce your environmental impact. Consider working with eco-product suppliers for vacation homes to find the best options for your property.

Make sure to regularly evaluate your eco-friendly practices and adjust as necessary to ensure you are always improving. By continually striving to be more sustainable, you can attract more guests and improve your bottom line.

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How to Market Your Eco-Minded Vacation Rental

Beautiful entry way of an eco-friendly home

Marketing your eco-friendly vacation rental effectively requires a strategic approach that leverages its green features to attract and engage a growing base of environmentally conscious travelers. Here’s how you can create a compelling marketing strategy to promote your sustainable vacation property:

1. Highlight Eco-Friendly Features in Listings: Start by clearly highlighting the eco-friendly features of your rental by using specific terms like “solar panels,” “energy-efficient appliances,” “eco-friendly cleaning products,” and “biodegradable toiletries” to catch the eye of guests who prioritize sustainability. Make sure to include high-quality images of these features, such as a solar-powered system or organic linen sets, to visually communicate your commitment to sustainability. Describe how each feature contributes to a reduced environmental impact and enhances the guest experience.

2. Obtain Green Certifications: Securing green certifications or awards can significantly boost your rental’s credibility. Certifications from recognized bodies like LEED (Leadership in Energy and Environmental Design), Energy Star, or local green tourism badges help authenticate your sustainability claims. Display these certifications prominently in your marketing materials and on your website to build trust and appeal to eco-conscious guests.

3. Utilize Content Marketing: Develop and distribute content that speaks directly to eco-minded travelers. Create blog posts, videos, and infographics that detail your eco-friendly practices and offer tips on how guests can maintain a sustainable lifestyle while traveling. Topics like “How to Have a Zero-Waste Vacation” or “Benefits of Staying in Eco-Friendly Accommodations” educate potential guests and also boosts your SEO efforts, making your rental more visible on search engines.

4. Engage on Social Media: Social media platforms are ideal for connecting with environmentally aware travelers. Share posts showcasing your property’s green features, guest reviews highlighting their sustainable experience, or updates about local eco-friendly events. Utilize hashtags like #EcoFriendlyTravel, #GreenVacation, or #SustainableTourism to increase the reach of your posts. Collaborating with influencers who focus on eco-travel can also extend your visibility to their followers.

5. Offer Eco-Friendly Incentives: Encourage bookings by offering incentives that align with the eco-friendly theme. For instance, provide discounts to guests who arrive via sustainable transportation methods or partner with local eco-friendly businesses to offer exclusive deals on activities like guided nature tours or organic dining experiences.

6. Leverage Customer Reviews: Positive reviews from past guests can be incredibly influential. Encourage guests to mention the eco-friendly aspects of your rental in their reviews. Highlight these testimonials in your marketing materials and on your website. Guest stories about their enjoyable and sustainable stay can significantly persuade potential bookers.

By integrating these strategies, you can effectively market your vacation rental as an ideal choice for eco-conscious travelers, helping you stand out in the competitive market while supporting environmental sustainability. This targeted approach not only attracts guests who share your values but also fosters a loyal customer base that appreciates and promotes your commitment to eco-friendly hospitality.

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FAQs About Eco-Friendly Products

What are the top eco-friendly amenities guests look for in vacation rentals?

Guests are increasingly looking for vacation rentals that offer eco-friendly amenities. Some of the top eco-friendly amenities that guests look for in vacation rentals include:

  • Recycling bins
  • Energy-efficient appliances
  • Low-flow showerheads and faucets
  • Non-toxic cleaning products
  • Organic bedding and towels
  • Renewable energy sources

By offering these amenities, vacation rental owners can attract environmentally conscious guests and reduce their carbon footprint.

How can vacation rentals incorporate sustainable practices in their operations?

Vacation rentals can incorporate sustainable practices in their operations by:

  • Using energy-efficient lighting
  • Installing smart thermostats
  • Encouraging guests to reuse towels and linens
  • Providing recycling bins
  • Using non-toxic cleaning products
  • Purchasing eco-friendly products

These practices can help vacation rentals reduce their impact on the environment and save money on energy costs.

How does providing eco-friendly products impact guest satisfaction in vacation rentals?

Providing eco-friendly products can have a positive impact on guest satisfaction in vacation rentals. Guests appreciate when vacation rentals take steps to reduce their environmental impact and often view eco-friendly amenities as a sign of a responsible and conscientious host.

How can vacation rental owners educate guests about using eco-friendly products during their stay?

Vacation rental owners can educate guests about using eco-friendly products during their stay by:

  • Providing information about the eco-friendly amenities available in the rental
  • Placing signs in the rental encouraging guests to conserve energy and water
  • Including information about local recycling programs and eco-friendly businesses in the area
  • Offering incentives for guests who use eco-friendly products, such as discounts on their next stay

By educating guests about the importance of sustainability and providing them with the tools to make eco-friendly choices, vacation rental owners can help reduce their environmental impact and promote a more sustainable future.

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Bottles of non-toxic cleaners on the counter

Incorporating eco-friendly products into your vacation rental not only benefits the environment but also enhances the guest experience. By using sustainable products, you can reduce waste and conserve resources while also attracting environmentally conscious guests.

Consider using eco-friendly cleaning products, such as vinegar and baking soda, to clean your rental. You can also provide refillable soap dispensers and reusable towels to reduce waste. Additionally, using energy-efficient light bulbs and appliances can help conserve energy and lower costs.

When choosing eco-friendly products, look for certifications such as Energy Star and the Forest Stewardship Council (FSC) to ensure that they meet environmental standards. You can also support local businesses that offer sustainable products.

Overall, incorporating eco-friendly products into your vacation rental is a simple and effective way to reduce your environmental impact and attract like-minded guests.

By following this in-depth mindful hosting guide, you can create or property manage an eco-friendly vacation holiday home that will appeal to wellness travelers and wellness tourists, alike, so you and your guests return home feeling truly rejuvenated. 

For more information on how to make your vacation rental property mindful and sustainable, visit MindfulBnB.

— Chief Editor

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